LONGEVITY BOTANICALS STORY

Our Journey to Pure, Potent Mushroom Wellness

This is how we started

Longevity Botanicals was founded in 2015 by Hugh Hale, but its origins trace back decades earlier. In the early 1990s, Hugh embarked on a transformative journey, spending three years studying Herbology under the guidance of Master Herbalist Gerhart Hanswell. During this time, he cultivated a deep passion for natural healing and holistic health practices.

Hugh's expertise grew as he expanded his credentials, becoming a Registered Holistic Nutritional Consultant, Certified Flower Essence Practitioner, Expert Level EFT (Emotional Freedom Technique) Practitioner, and Longevity Researcher. His diverse background allowed him to explore various healing modalities, but it was during a three-year period teaching EFT to doctors and health practitioners in China that his path took a pivotal turn.

While immersed in China’s rich traditions of natural medicine, Hugh was introduced to medicinal mushrooms. Captivated by their remarkable health benefits, he began to study their potent healing properties in greater depth. This discovery sparked the idea that would eventually lead to the creation of Longevity Botanicals—a company dedicated to offering high-quality medicinal mushroom products to promote holistic wellness.

The Longevity Journey
The Search for Pure Mushrooms

Upon returning to Canada, Hugh sought medicinal mushrooms for his own health regimen. However, he found that many products on the market were of low quality, often made from mycelium grown on grain rather than 100% fruiting bodies. This practice dilutes the beneficial compounds found in real mushrooms, leaving consumers with products that contain more grain than mushrooms. Determined to find a better solution, Hugh formed relationships with trusted suppliers who provided Mushroom Extracts made from 100% fruiting bodies. This drive for purity and potency led to the creation of Longevity Botanicals, offering high-quality products not just for himself, but for a wider audience.

Our Commitment
to Purity

Longevity Botanicals was founded to emphasize the use of 100% real mushrooms—no fillers, no grains, just pure mushroom extracts. We pride ourselves on using fruiting bodies because they contain the highest levels of active compounds like Beta-D glucans, which are critical for immune support, cognitive function, and overall health. Many competitors use mycelium on grain, which lacks the potency of fruiting bodies, misleading consumers into thinking they are getting the full benefits of mushrooms.
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A Team Driven by Nature. Grounded in Purpose.

Rooted in Hugh Hale’s vision, our team is united by one mission: to deliver the purest mushroom extracts on earth. Each member brings personal passion, professional expertise, and a shared belief in the power of real, fruiting-body mushrooms.
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Miguel Muñoz /
Chief Executive Officer

A mountain and snowboarding enthusiast through and through, Miguel finds clarity in the outdoors. That same grounded focus defines his leadership at Longevity Botanicals, where he carries forward the brand’s uncompromising vision for purity, potency, and purpose.
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Borja Lázaro /
Brand Manager

A lifelong enthusiast of natural health and sports, Borja and his team bring a deep personal connection to wellness into every aspect of the brand. He ensures our message stays true to its roots, communicating with transparency, creativity, and a passion for helping others.
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Mohit Gulati /
Customer Support Manager 

Fueled by a love of travel and exploration, Mohit leads our customer support team with empathy and precision. He ensures every touchpoint reflects the same care and integrity we put into our products—guiding each customer with clarity, trust, and genuine support.

Sourcing from the Best

Just as China is a hub of mushroom cultivation with a rich history dating back to the 12th century, Longevity Botanicals also sources its Pure Mushrooms from the finest growers in China, where mushroom cultivation and research are unmatched.

China is the leading producer of mushrooms globally, responsible for over 90% of the world’s supply. Partnering with experienced growers in this region ensures we deliver the most potent, pure extracts available.

Rigorous Quality Standards

We believe in full transparency. All of our products undergo strict testing for heavy metals, pesticides, and microbial contamination, ensuring only the highest quality makes it into your hands. Our extracts are meticulously tested to contain high levels of Beta-D glucans and other medicinal compounds, so you receive the full health benefits of medicinal mushrooms. We avoid fillers and grain-based mycelium, guaranteeing that when you choose Longevity Botanicals, you’re getting only the best.
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A HUG YOU CAN WEAR

We bring freedom to your everyday movements

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Barecork footbed

A lightweight, proprietary cork footbed offers support and enhanced compression. Made from unused and upcycled wine cork.

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Hugflex Upper

Firm and durable stretch knit that holds you snug. A never-felt-before feeling, like a hug for your feet.

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Made by Expert Hands

We made our signature slides for what our feet need today: allowing our bones to behave as they were meant to.

Your Wellness, Our Mission

At Longevity Botanicals, our mission is simple: to provide high-quality, high-value mushroom products that support superior health, longevity, and well-being. We are committed to offering you the best medicinal mushrooms with the highest levels of active compounds for maximum impact. When you choose us, you're not just buying a product—you’re investing in your health with the purest mushroom extracts available.

Live long,
live strong!